Lagardere Group and Marie-Claire will announce on Friday the merger of their respective women's weekly, Be, Envy, launched in spring, following the slowdown in sales, "wrote Le Figaro.
The announcement comes as the magazine Grazia, the Italian group Mondadori, celebrates its first anniversary, the newspaper said.
Lagardere Active said Thursday it would make an "important announcement" on Friday morning, without further details.
"The proposed merger of two weekly was presented yesterday to the works of two groups," said a source quoted by Le Figaro.
To move into the niche market of women but crowded, Lagardere had decided in March to create the brand Be, both magazine, website, television series, application for the iPhone and web radio.
Lagardère Group owns 42% Marie Claire, one of which minority interests Arnaud Lagardère, general partner of the group, reiterated Thursday night trying to get rid.
"Be" was the first launch of magazine audience Lagardère since 2003. The group, which had invested some 20 million euros rough in launching this new brand, targeted a breakeven within three years.
According to Le Figaro, the approximation of the two week early due to faltering sales.Be seen its circulation fall to 171,397 copies sold in late June against nearly 230,000 at the beginning, while qu'Envy barely exceeded 160,000 at the same time cons over 240,000 at its launch in February.
Wall Street opened on earnings Monday, investors regaining confidence through several projects of mergers and acquisitions.
A few minutes after the start of trading, the Dow Jones gained 0.54% to 10,268.56 points, the Standard & Poor's 500 index 0.58% to 1077.89 points and the Nasdaq Composite 0.67% to 2194.34 points.
Hewlett-Packard on Monday launched an offer of 1.6 billion dollars (1.2 billion euros) to acquire the data storage company 3PAR, competing with the offer of its rival Dell issued last week.
Titles 3PAR Dell responded to the rise of this announcement, gaining 0.83% respectively and 42%, while HP lost 0.27% at the opening.
The group Campbell Soup gained 0.19% after announcing consider an offer of 1.5 billion pounds (2.3 billion dollars) on the activities of Britain's United Biscuits cookies.
Finally, 3M took the 1.10% group is likely to spend about two billion dollars (1.6 billion) in acquisitions this year, twice more than its previous estimate.
"This suggests that companies have reached a point where they want to grow their cash. (…) This is obviously a positive sign for markets," said Michael O'Rourke, a specialist market with BTIG LLC.
Registrations of new cars in France fell 12.9% in July over a year to reach 169,804 units with the continued weakening of the effect "scrappage" announced the Committee of French Automobile (CCFA).
The month of July had 21 working days, against 22 last year.A comparable number of working days, the decline in sales stood at 8.7%.
Of the first seven months of 2010, registrations in France, however, still stand up 2.8% in raw data to 1,382,240 units, and 2.1% in comparable number of working days compared the same period of 2009.
Sales only French brands fell 15.4% in July, while those of foreign brands fell 9.9%.
Car sales of PSA Peugeot Citroen shrank 15.0% last month, and those of Renault were down 7.6%.
Registrations only Dacia (Logan, Sandero and Duster) jumped 47.5% on month, while those of Renault fell 15.9%.
For PSA, sales of the Citroen were down by 17.0% and Peugeot were down by 13.3%.
French banks BNP Paribas, SocGen, Credit Agricole and BPCE, parent company Natixis, have passed the stress tests conducted by European authorities said on Friday the Bank of France.
In a statement, the regulator said that following the test on a scenario of economic decline worse than expected and a new crisis on the European sovereign debt, the four French banks show a ratio of Tier One financial solvency through 9 3% at end 2011.
In this scenario, which holds a particular hypothesis of two years of recession in the euro area in 2010 and 2011, European regulators demanded that they tested 91 European banks show a ratio of at least 6%.
"This is a satisfactory result, not surprisingly, is quite comforting," said Christian Noyer, Governor of the Bank of France at a press briefing.
Christian Noyer, who is also member of the Governing Council of the European Central Bank, said that the total exposure of the four French banks, European sovereign debt amounted to 240 billion euros at end-March, which accounted for 43 billion in their "trading book" (portfolio of financial assets).
He also explained that a risk of default on sovereign debt of a sovereign state had been excluded from testing scenarios.
To restore investor confidence, the European Union 91 European banks submitted to stress tests to ensure that their capital was adequate to cope with a worsening economic conditions and financial market shocks.
Led by the Committee of European Banking Supervisors (CEBS) and drawing lessons from the debt crisis of Greek, tests have included discounts which reduce the market value of some bonds.
Fears of contagion in Europe of the fiscal crisis of Greece has weighed heavily in recent months on financial stocks.
The sector index Stoxx 600 European banks yields almost 5% since the beginning of the year.