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Puma sees an increase in its adjusted operating profit in 2010

Puma anticipates an increase in its adjusted operating profit in 2010 compared to 2009, the global economic recovery had a positive effect on demand for sporting goods.

In exchange, Puma loses 2.6% in the first exchanges in a market up slightly.

The world's third largest industry, behind the U.S. and fellow Nike Adidas, had a first revised upwards its 2010 targets in April.

He then said he planned to grow its annual turnover between 0% and 5% but closer to the bottom of this range, and a growth of at least 70% of its taxable income.He confirmed that goal Thursday.

Consumer confidence has reached a peak of 26 in July in the euro area, which gradually takes shape of the debt crisis but the longer-term prospects remain uncertain.

The adjusted operating profit came out of Puma up 1.7% to 64.1 million euros in the second quarter, slightly below a Reuters poll that gave 69 million.

Turnover increased 2.5% to 615.4 million euros (consensus of 628 million), while net income increased by 16.4% to 44.8 million (consensus: 49.1 million).

The subsidiary of PPR, which also announced Thursday the launch of a share repurchase program, has a PER of 13.7, whereas it is 15.1 to 17.1 for Adidas and Nike, according to Thomson Reuters StarMine.

The action gives 2.3% to 230.45 euros in early morning.