H & M uses the label Lanvin for his fall collection

Hennes & Mauritz said on Thursday that the fashion label Lanvin would draw her new clothing line, sold in the fall.

The Swedish group, Third World chain clothing stores, known for its trendy and cheap clothing, and regularly appeal to the world of fashion and show business to design collections.

The singer Madonna, or the creators Karl Lagerfeld, Stella McCartney and Roberto Cavalli have been solicited by the group.

These collections have little impact on the total turnover of the group, but analysts believe they provide visibility for the brand and enhance its image.

"Lanvin will provide to H & M tradition of French luxury, both modern and full of fantasy", explains Margareta van den Bosch, Advisor at H & M creation

This collection, designed by the artistic director of Lanvin, Alber Elbaz, and menswear designer Lucas Ossendrijver, will be launched on November 23 in 200 H & M stores worldwide.

Published on 03 Sep 2010 in advertising, business opportunity, different, marketing, tidings, by admin

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